{"id":40676,"date":"2019-03-11T14:47:17","date_gmt":"2019-03-11T13:47:17","guid":{"rendered":"https:\/\/www.officinadelleessenze.com\/?page_id=40676"},"modified":"2020-02-27T11:12:05","modified_gmt":"2020-02-27T10:12:05","slug":"scent-marketing","status":"publish","type":"page","link":"https:\/\/www.officinadelleessenze.com\/en\/scent-marketing\/","title":{"rendered":"Scent Marketing"},"content":{"rendered":"

[vc_row full_width=”stretch_row_content_no_spaces” content_placement=”middle” basel_bg_position=”center-center” basel_gradient_switch=”yes” css=”.vc_custom_1571666501001{margin-top: -40px !important;padding-top: 10% !important;padding-bottom: 10% !important;background-image: url(https:\/\/www.officinadelleessenze.com\/wp-content\/uploads\/2019\/03\/sfondo-marketing-2.jpg?id=35827) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}” basel_color_gradient=”rgba(255, 255, 255, 0)-80\/rgb(255, 255, 255)-100\/|linear-gradient(top , rgba(255, 255, 255, 0) 80% , rgb(255, 255, 255) 100%)|linear|top” el_class=”my-background”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″]

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SCENT MARKETING<\/span><\/span><\/h1> <\/span> <\/div><\/div>[vc_custom_heading text=”If you are intrigued by the idea of wooing your customers with the smell, if you want the consumers associate your brand\/ business with positive memories, there is only one answer that brings these chances together: the scent marketing.” font_container=”tag:p|font_size:20|text_align:center” google_fonts=”font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20italic%3A300%3Aitalic” css=”.vc_custom_1571665003099{padding-right: 5% !important;padding-left: 5% !important;}”]
CHOOSE BY FRAGRANCE<\/a><\/div>[vc_empty_space height=”16px”]
CHOOSE BY OLFACTORY FAMILY<\/a><\/div>[\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=”8px”][vc_custom_heading text=”In professional environments, like boutiques, showrooms, wellness centers, or in any other places that a customer enters in order to make a purchase, the scent marketing is an important tool and, if used wisely, it prompts the consumer to buy a product<\/strong> or encourage purchases. In fact, experiential marketing influences more and more the consumers<\/strong> on an unconscious level right when they dive into irresistible olfactory notes among the shelves.” font_container=”tag:p|font_size:16|text_align:center” use_theme_fonts=”yes”][vc_empty_space height=”16px”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” content_placement=”middle” basel_bg_position=”center-center” css=”.vc_custom_1571666517860{padding-top: 10% !important;padding-bottom: 10% !important;background-image: url(https:\/\/www.officinadelleessenze.com\/wp-content\/uploads\/2019\/03\/sfondo-marketing-3.jpg?id=35825) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″ basel_color_scheme=”light”][vc_custom_heading text=”It is not about what we see, but how we see it. The entire buying experience of the customer lies in \u201chow\u201d we do it. What made people enter your shop? How do you persuade them to stay in your boutique longer?” font_container=”tag:p|font_size:20|text_align:center” google_fonts=”font_family:Merriweather%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic%2C900%2C900italic|font_style:300%20light%20italic%3A300%3Aitalic” css=”.vc_custom_1571665282337{padding-right: 5% !important;padding-left: 5% !important;}”][\/vc_column][vc_column width=”1\/6″][\/vc_column][\/vc_row][vc_row source=”” text=”DIFFUSORI AMBIENTE” font_container=”tag:h1|font_size:28|text_align:center” use_theme_fonts=”yes” google_fonts=”font_family:Abril%20Fatface%3Aregular|font_style:400%20regular%3A400%3Anormal” link=”” css=”.vc_custom_1552317510547{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column]
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WHAT IS SCENT MARKETING?<\/span><\/span><\/h2> <\/span> <\/div><\/div>[vc_custom_heading text=”The scent marketing<\/strong> is one of the most interesting tools that companies can choose to connect with their customers on an unconscious level.
\nIn fact, the smell is the first sense we use and, instinctively, it is about our first means of knowledge due to its unconscious influence on our mind<\/strong>.” font_container=”tag:p|font_size:16|text_align:center” use_theme_fonts=”yes”][vc_custom_heading text=”The odours influence the emotional centre of our brain<\/strong> and help us evoke the emotions already experienced in life, for example, happy memories, perhaps related to our childhood. It is crucial to study the right environmental scent for your retail space because it helps leverage emotions and the buying experience.” font_container=”tag:p|font_size:16|text_align:center” use_theme_fonts=”yes”][vc_custom_heading text=”In order to reach this target it is important to count on both skillfully created fragrances and a choice of scents suitable for your brand. Vigorous, relaxing, intense, subtle, sweet and tangy. It is vital to choose fragrances in line with the promotion activity. This way it will recreate the atmosphere that will let your customer live a moment of pleasure<\/strong>.” font_container=”tag:p|font_size:16|text_align:center” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row][vc_column]
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EXAMPLES OF SCENT MARKETING<\/span><\/span><\/h3> <\/span> <\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”35844″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row equal_height=”yes” content_placement=”top”][vc_column width=”1\/2″][vc_single_image image=”35834″ img_size=”large” alignment=”center”][\/vc_column][vc_column width=”1\/2″][vc_single_image image=”35832″ img_size=”large” alignment=”center”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content_no_spaces”][vc_column][vc_single_image image=”35842″ img_size=”full” alignment=”center”][\/vc_column][\/vc_row][vc_row][vc_column][vc_row_inner equal_height=”yes”][vc_column_inner width=”2\/3″][vc_single_image image=”35840″ img_size=”large” alignment=”center”][\/vc_column_inner][vc_column_inner width=”1\/3″][vc_single_image image=”35830″ img_size=”large” alignment=”center”][\/vc_column_inner][\/vc_row_inner][vc_custom_heading text=”Thanks to the scent marketing, the fragrance is associated with the retail space<\/strong>, just like a logo or an institutional colour, recalling the brand and acting unconsciously on the well-being of your customers. Therefore, it creates a unique bond between ambiance and consumers. The customers will repeat their buying experience over time thanks to these mixed emotions and because of pleasant feelings experienced inside the retail space<\/strong>.” font_container=”tag:p|font_size:16|text_align:center” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row_content” basel_bg_position=”center-top” css=”.vc_custom_1571666633713{margin-bottom: -40px !important;}”][vc_column width=”1\/6″][\/vc_column][vc_column width=”2\/3″]
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CONSULT US<\/span><\/span><\/h3> <\/span> <\/div><\/div>\n
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