Out of our five senses, the smell is undoubtedly the most significant one. The aroma tells us a lot about a person and his or her personality. Fragrances have the power to render an individual or environment unique and this special feature inspires Officina delle Essenze to make own creations. This is a story of a small perfumery in the heart of Rome that became a family-owned business and made an absolute value out of Made in Italy.
It all begins in the 50s, the Lembo family has a perfumery among the streets of central Rome. We are in a full economic boom, middle-class ladies do handicraft shopping and first small cars cross Bel paese. There is still the scent of Dolce Vita in the air, the Fiat Cinquecento is a status symbol and Italy feels the eyes of the world. Foreigners admire Cinecittà Studios and ask for Italian products, unique in their quality and style. Shortly after the creative spirit of the time, made of intuition, luxury and uniqueness, will be exported all over the world under the name of Made in Italy.
The dream of Maurizio Lembo begins in this fascinating atmosphere. Inspired by the experience gained in his father’s perfumery where women consumers could purchase historic brands like Guerlain, Coty, Caron, Penhaligon’s, Creed, Chanel and Lanvin, Maurizio established his own company. From afternoons spent in the family shop, the founder keeps the allure of the past and conveys it to his creations. The brand Officina delle Essenze was born in 2001 and now it is operating in the niche and artistic perfume sector.
The perfumery at San Pietro
First home fragrances
Officina delle Essenze
The success of Puro Lino
The first Eau de Parfum
The line of Puro
First distributers in Europe
New home diffusers
THE BRAND IDENTITY
After nineteen years from its foundation Officina delle Essenze is a synonym of craftsmanship and luxury. A family-owned business applies the “Italian know-how” rule. The rule that has rendered Made in Italy so great worldwide.
Officina delle Essenze is a synonym of craftsmanship and luxury, an emotion of those who want to feel good with a product of high artistic value
The brand identity mirrors its image. Red represents passion with which it advances a project made of accomplished dreams and a corporate vision. The luxury of a refined to the finest detail products, a result of a very rigorous selection among retailers and suppliers. The emotion of those who want to feel good with a product of high artistic value.
Supreme design in any context, precious and sophisticated in order to offer something unique
The client of Officina delle Essenze deserves only the best, for this reason quality is never an accident. The company is always engaged in improvement of even the smallest detail as the composition of bouquet of fragrances. We put clients at the center of all our choices and it gives us an incentive for constant research. This way we do not abandon artisan production that makes the brand an authentic representative of Made in Italy.
Those who choose Officina delle Essenze love taking care of themselves or their home. These are not only sophisticated perfumes but also a perfect design in every context, precious and elegant in order to represent something unique, the detail that you cannot do without. That is why every experience with the products of Officina delle Essenze is original and inimitable.
Important objectives have been achieved since Maurizio Lembo founded his company in 2001. From the time being the products of Officina delle Essenze are present in Italy and abroad, in countries such as Spain, Luxembourg, Germany, Holland, Britain, Switzerland, Belgium, Russia and the Baltic states with over 200 points of sale in the sector of niche perfumery and concept store.
BETWEEN THE PRESENT AND THE FUTURE
In 2016 thanks to the Internet and new media the company’s vision advanced its development to conquer new market shares and reach new consumers. The change of pace has resulted in two important changes: creation of an internal marketing division and introduction of new packaging for the line of diffusers. Social networks and the website offer important communication channels that help to consolidate the brand in the niche-perfume market and beyond. Maintaining its own origins and artisan spirit Officina delle Essenze looks at the future and does not stop.