BLOG

On our blog, we receive our customers and we accompany them in the fashionable world of the niche perfumery. Perfumes are universes that can be discovered and explained only through the point of view of someone who lives inside this world. Our blog is a privileged point of view from which we can guide and direct your choices.

READERS' BEST CHOICE

The speed of luxury during Coronavirus
Read More
Focus on

Pace of the Luxury industry

The artistic perfumery has never been so influenced by forms of fast fashion as it is today. A world where the most important aspect for those who sell is to have always a new fragrance at the counter. In order to advertise, offer and sell until the natural push factor towards novelty has been depleted, a person is constantly looking for something “newer” to astonish his public.

Read more

The shelf life of perfumes
Read More
Focus on

The shelf life of perfumes

Like any other signature beauty product, even the best niche perfumes have their expiration date. Although the shelf life of each fragrance is already quite long, quality raw materials extend it even more. After 36 months from the first spritz, the natural composition of essential oils could change, especially in case of improper storage.

Read more

Olfactory pyramid sample
Read More
Focus on

The olfactory pyramid

When we smell a perfume, our natural gesture, breathing, activates our senses. By inhaling a fragrance, each one of us perceives it differently. However, thanks to the scent composition we manage to sense and discover it in an objective way. It happens due to an olfactory pyramid that every fragrance has. But what is it? Why is the olfactory pyramid so important?

Read more

How to choose a perfume by Anna Marushenko
Read More
Guides

How to choose a perfume

Perfumes mean a lot in our life. Smells, fragrances, essences represent a well of pleasure for us and help us to express ourselves. It’s with this mood that we go to a perfume shop to choose a new Eau de Parfum, and we already foretaste the pleasant sensations the perfume will give to our life. But which perfume should we buy, as there are thousands of existing fragrances and many others coming out every month?

Read more

Have your perfumed Christmas with our gift ideas
Read More
Guides

Have your perfumed Christmas with our gift ideas

Giving a perfume as a Christmas gift is always the right choice. Imagine a single product but with infinite combinations. Imagine your olfactory sense carrying you across timeless memories and atmospheres through a far away travel. And you will experience these new sensations comfortably at home while you are sitting in your cosy living room.

Read more